One of the best practices that can be carried out by a company is the correct management of online reputation in cases where third-party actions may involve a risk to the company’s image.
The Internet reputation management is something that certainly is not carried out correctly by most of the companies that have decided to make the leap to 2.0. With the right reputation management agency, you need not worry about your online reputation
But what is the main reason for this lack? And above all, what measures can we try to carry out to learn how to better manage our reputation as brands?
From The Traditional Company to The Company 2.0
One of the biggest business transitions that is taking place in history is happening right now. At the time of reading these same lines is taking place the greater of the evolutions on the part of the companies and of the market in general at the time of selling, of buying and of making any type of economic transaction. Internet has arrived and has done it to stay.
The main difficulty within this fact and completely tangible by small and medium enterprises is that they do not know how to manage their presence in the online channel, and cannot be blamed for it, there are no precedents, no previous companies to learn from, in the 2.0 world everything that is created (online reputation included) has a color that the business world has never known before and managing this new power is not always a task that can be learned in a day.
In short, we can conclude that the adaptation of the company, which has made all its sales through face-to-face sales, is not always easy on the new scenario of Internet sales, and neither is the management of the identity of the company.
Tips for Managing Your Company’s Online Reputation Well
Keep in mind that learning to manage both identity and brand as online reputation is something that cannot be learned quickly and systematically in academies in the same way you can learn a craft workshop or an English course.
However, to try to bring some light in this regard here are 4 tips that can be standardized to a good number of cases:
1. Qualified staff in social networks
Keep in mind that not all people are qualified to act as a community manager. This is a task that we often delegate to some member of the organization that does not necessarily have to have this type of specific training. Try to delegate the management of the networks in a highly trained staff within them.
2. Learn to think in company mode
When a customer gets angry and protests through Twitter, it’s not because they have anything personal against you! Another of the mistakes of many brands in social networks is to get involved in replies or enter into provocations by users. You have to learn to think in company mode, since it will be one of the best practices to carry out when managing a possible reputation crisis.
3. Make use of a blog to communicate your message
The contents generate solvency and transmit confidence and knowledge. These will be your best shields for any inconvenience with online reputation that may arise. Create quality content and protect your corporate identity.
4. Go to events and be visible within your sector
Essential to earn the trust of the other existing members of your own sector (among which often is the competition). Gains reputation with them and users will also receive that extra added value.